Meet The Staff!

The Beverage People is a family owned and operated retail and mailorder store. We have been in business since 1980 right here in beautiful Sonoma County. We are experienced, knowledgable, and enthusiastic about all your fermentation hobbies. Teaching and sharing information with our customers is what we do best.

We strive to provide both quality supplies and unsurpassed support to ensure you have access to everything needed for world-class quality beverage and cheese production at home. We bring you both products and information, at prices that compete with any nationwide online retail firm. Our brick and mortar retail store is a mecca for enthusiasts like yourself, stocked with all the great products you need for your next fermentation.

President and CFO

Gabe Jackson

Vice-President and Secretary

Jane Jackson

Co-Founder, Previous Owner

Nancy Vineyard

Merchandising Manager, Manufacturing Manager

Joe Hanson-Hirt

Cheesemaking Teacher and Contributor

Kathy Laurie



Previous Owner 2003 - 2016, Retired

Bob Peak

Co-Founder, Previous Owner 1980 - 2010

Byron Burch

National Champion Club 1986 - 1995

Sonoma Beerocrats Homebrewing Club