Contact Us

The Beverage People
1845 Piner Rd. #D Santa Rosa, CA 95403, USA
Telephone: (707) 544-2520

Email Us at:

Our Hours: T-F 10-6:30, Sat. 10-5, open Sundays 10-5 during Harvest (August through October)

Closed for certain Holidays including:

  • July 4th
  • Thanksgiving Day
  • Friday after Thanksgiving
  • Christmas Eve
  • Christmas Day
  • Day after Christmas
  • New Year's Eve
  • New Year's Day

In addition to our Online Store, our catalogs are available for you to download, or you may call us at 707-544-2520 to receive your copy in the mail. We think you'll like doing business our way.

Map to our Retail Store across the street from Epicenter Entertainment Complex at 1845 Piner Road in Santa Rosa, CA

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The Beverage People is a family owned and operated retail and mailorder store. We have been in business since 1980 right here in beautiful Sonoma County. We are experienced, knowledgeable, and enthusiastic about all your fermentation hobbies. Teaching and sharing information with our customers is what we do best.

We strive to provide both quality supplies and unsurpassed support to ensure you have access to everything needed for world-class quality beverage and cheese production at home. We bring you both products and information, at prices that compete with any nationwide online retail firm. Our brick and mortar retail store is a mecca for enthusiasts like yourself, stocked with all the great products you need for your next fermentation.

President and CFO

Gabe Jackson

Vice-President and Secretary

Jane Jackson


Merchandising/Manufacturing Manager

Joe Hanson-Hirt

Cheesemaking Teacher and Contributor

Kathy Laurie



Co-Founder, Previous Owner 1980 - 2010

Byron Burch

Previous Owner 1980 - 2016, Retired

Nancy Vineyard

Previous Owner 2003 - 2016, Retired

Bob Peak

National Champion Club 1986 - 1995

Sonoma Beerocrats Homebrewing Club