Fermenters Community Membership Program

Our membership program, designed around our brick-and-mortar local customers, is also now available to online customers who wish to participate.


The Beverage People has organized a Membership Program that will give you access to the best deals we can offer in addition to the high level support you have come to expect from our staff. When you join the membership program, you benefit from a 10% discount off all prices in the store, and earn a 10% dividend on future purchases to boot. With everyday price levels set at competitive rates in our industry, the membership will ensure that you are getting excellent deals every visit while helping support your shop with your highly valued patronage. The annual membership is $40 per year. Enroll using the link above or during your next visit to our retail showroom.

PLUS, THE PROGRAM IS SPONSORED BY GREAT LOCAL BREWERIES! In addition to great deals at The Beverage People, several supporting breweries in Sonoma County are offering our members 10% off when you present your membership card---Bear Republic in Healdsburg and Rohnert Park, GravSouth Brewing in Cotati, St. Florian's in Windsor, Shady Oak Barrelhouse in downtown Santa Rosa, and Woodfour Brewing in The Barlow in Sebastopol!  Please join in and give your support to the Fermenters Community and start receiving the support of these great breweries.




10% OFF Everything In Store, Everyday

When you shop in-store, your entire bill for purchase of goods purchased from our stock will have the price reduced by 10% at checkout.  Discount may be applied on top of published quantity-based price breaks such as cases of wine bottles. Discount will not be applied to special orders items or purchases which receive deeper discounts such as occur during membership sales or for product close-outs.

10% back 30 Day Dividend

On in-store purchases, you will earn a 10% store-credit dividend that may be used on your next in-store purchase within 30 days.  Dividends will be issued in $10 increments for each 100th dollar spent and will be available for 30 days from issuance.  Online purchases will be emailed a gift certificate upon shipment in the exact amount of 10% of their goods and will be available to spend for 30 days from receipt.

25% OFF All Classes AND Rentals

We host hobby classes on many, if not most, Saturdays.  The classes include many on homebrewing, winemaking, vineyard management, cidermaking, cheesemaking, fermented vegetables, and more.  We aim to expand our offerings to meet the wants and needs of our community. Rental equipment is also available to our members at the same 25% OFF discount.

20% OFF EVERYTHING Sales - Two Times Per Year

Twice per year, on the Saturday of Father's Day and Small Business Saturday (Sat after Thanksgiving), we will have a Members-Only sale on EVERYTHING IN STOCK at 20% OFF!  Special-order items are not included in this sale. This will offer our members a regularly recurring opportunity to save big while setting up themselves, and perhaps friends and family, with great hobby gear and supplies. 20% discount will be applied to standard retail prices.  10% dividend will also be earned.

Access to Bulk Hops

As a special service to our members, we will make bulk hops (generally 8 oz packages) available at advantageous prices.  The selection will be available in-store only.  Call or come in for details about availability and selection.


When you join the membership program, you will receive a Fermenters Community Card.  When you present it at the following Sonoma County breweries, you will receive 10% OFF.  The 10% OFF will be applied to beer, food, and/or merchandise as appropriate and as determined by the sponsor.  To maximize the benefits of your Fermenters Community Membership and the value of our local  sponsors, The Beverage People will keep you updated monthly with new events, beers, and developments at the brewery and brewpub participants.  What fabulous and supportive breweries are sponsoring?

Bear Republic Offers Our Members:

10% OFF Beer, Food, and Merch at their two brewpubs located in the heart of downtown Healdsburg and on Roberts Lake in Rohnert Park.

Grav South Brew Co. Offers Our Members:

10% OFF Beer, Food and Merch at their brewery located in Cotati at the corner of Gravenstein Hwy and Redwood Drive across from Lowe's.

St. Florians Tap Station Offers Our Members:

10% OFF Beer and Merch at their brewery located in Windsor on Bell Road, off Conde Lane.

Shady Oak Barrel House Offers Our Members:

10% OFF Beer at their brewery located in the heart of downtown Santa Rosa.

Woodfour Brewing Company Offers Our Members:

10% OFF Beer, Food, and Merch at their brewpub located in The Barlow in Sebastopol.